ALGORYTHM OF MARKETING DECISION MAKING

ALGORYTHM OF MARKETING DECISION MAKING

The contemporary stage of the marketing evolution assumes the process of the marketing decision making under the conditions of great uncertainty. It requires the very rapid marketing decision making and its automation. The algorithmisation of the marketing decision making has to proceed its automat...

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Bibliographic Details
Main Author: Н. В. Юдіна
Format: Article
Language:English
Published: Igor Sikorsky Kyiv Polytechnic Institute 2022-06-01
Series:Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut"
Subjects:
marketing decision making technique
startup project
situation analysis
SWOT
algorithm of decision making
marketing evolution
Online Access:http://ev.fmm.kpi.ua/article/view/260163

Internet

http://ev.fmm.kpi.ua/article/view/260163

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