ALGORYTHM OF MARKETING DECISION MAKING
The contemporary stage of the marketing evolution assumes the process of the marketing decision making under the conditions of great uncertainty. It requires the very rapid marketing decision making and its automation. The algorithmisation of the marketing decision making has to proceed its automat...
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| Format: | Article |
| Language: | English |
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Igor Sikorsky Kyiv Polytechnic Institute
2022-06-01
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| Series: | Ekonomìčnij Vìsnik Nacìonalʹnogo Tehnìčnogo Unìversitetu Ukraïni "Kiïvsʹkij Polìtehnìčnij Institut" |
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| Online Access: | http://ev.fmm.kpi.ua/article/view/260163 |
| Summary: | The contemporary stage of the marketing evolution assumes the process of the marketing decision making under the conditions of great uncertainty. It requires the very rapid marketing decision making and its automation. The algorithmisation of the marketing decision making has to proceed its automation. Statement of the aim was to improve the technique of marketing decision making for startup project development by formalizing it as an algorithm. The methods of the system analysis, the analyses of the marketing environment, SWOT analysis, analysis and synthesis, the methods of the analogies are used in the article. The algorithm was developed on the basis of the processes how the human brain works, particularly a logical process and an emotional process of the big data processing. It made it possible to explain and improve the process of conducting the situation analysis, the SWOT analysis that was represented as the set of the mechanical actions. The algorithm can be used for the program coding in the future that will make it possible to release some intelligent resources of the marketing activity.
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| ISSN: | 2307-5651 2412-5296 |