Malaysia: the persuasive discourse techniques of a transnational mining corporation and its supporters
Persuasion, a vital element in commercial marketing, is also an essential tool for the winning and maintenance of political power. Corporations seek to persuade customers to purchase their products and services but may also need to influence wider public opinion and political decision-makers in ways...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Arizona Libraries
2016-12-01
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| Series: | Journal of Political Ecology |
| Online Access: | https://journals.uair.arizona.edu/index.php/JPE/article/view/20218 |