Assessing Domestic Customer's Attitude for Website Usability and Attractiveness in Iran Petrochemical Commercial Company (IPCC)in B2B Market Space
This study assessed domestic customers' attitude for website usability and attractiveness in Iran Petrochemical Commercial Company (IPCC) in business to business (B2B) market space . A three-phase conceptual scheme for website evaluation is examined based on constructs such as attractiveness, n...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2008-09-01
|
| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_27444_7ad9519de674cc1df64eaf32e557a59c.pdf |