Unpacking the Drivers of Dissatisfaction and Satisfaction in a Fitness Mobile Application
This research investigates the factors influencing user satisfaction and dissatisfaction in fitness mobile applications. It employs Herzberg’s two-factor model through text mining to classify Fitbit mobile app attributes into satisfiers and dissatisfiers. The Fitbit app was chosen due to its prevale...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2023-09-01
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| Series: | Behavioral Sciences |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2076-328X/13/9/782 |