Impact of social media analytics on digital innovation

This paper explores the creation of value with the interactions of consumer and expert stakeholders in digital innovation ecosystems. We look at this by using the methodological strategy of social media Analytics that is an interdisciplinary approach which seeks to combine, expand and adapt techniqu...

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Bibliographic Details
Main Authors: Ashapurna Debikumari Roy, Krantikola Omritokumari Das
Format: Article
Language:English
Published: Czech Technical University in Prague 2022-12-01
Series:Business & IT
Subjects:
Online Access:http://bit.fsv.cvut.cz/issues/01-22/full_01-22_06.pdf