The Impact of Digital Communication on Customer Loyalty through the Relationship between Brand and Customer, and Customer Citizenship Behavior
Digital communication plays an important role in enhancing customer loyalty. From there, customers are attached to the brand, and are willing to buy and repeat purchasing behavior. The objective of this research examines the impact of digital communication on customer loyalty through customer citiz...
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| Natura: | Articolo |
| Lingua: | English |
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EconJournals
2025-02-01
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| Serie: | International Review of Management and Marketing |
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| Accesso online: | https://www.econjournals.org.tr/index.php/irmm/article/view/17858 |