INTERACTION OF MARKETING AND LOGISTICS AT STAGES OF LIFE CYCLE OF PRODUCTS
The arguments proving necessity of interaction of marketing and logistics departments in companies that deal with fast moving products. The modern evaluation treatment connecting problems of marketing and logistics is given. The carrying out of evaluation coordination problems both logistics and mar...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Publishing House of the State University of Management
2019-02-01
|
| Series: | Вестник университета |
| Subjects: | |
| Online Access: | https://guuvest.elpub.ru/jour/article/view/163 |