The use of endomarketing in credit unions: a case study of the UFVCredi and the Unicred-Viçosa <br>O emprego do endomarketing em cooperativas de crédito: estudo de caso da UFV-Credi e da Unicred-Viçosa
<p>Endomarketing can be considered as a group of activities concerned with the internal aspects of the organization, whose purpose is to value the human being. In order to become competitive, the Credit Unions should adopt Endomarketing strategies that combine motivation, training and communic...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Portuguese |
| Published: |
Universidade Estadual de Londrina
2002-11-01
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| Series: | Semina: Ciências Sociais e Humanas |
| Subjects: | |
| Online Access: | http://www.uel.br/revistas/uel/index.php/seminasoc/article/view/3853 |