Health-related food advertising on kid YouTuber vlogger channels

This article seeks to identify the presence of food products on channels featuring kid YouTuber vloggers (or ‘kidfluencers’) aged under 14 years old in Spain, the United States and the United Kingdom, to determine if they are encouraging a healthy diet. Content analysis was performed on a sample of...

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Bibliographic Details
Main Authors: Esther Martínez-Pastor, Ricardo Vizcaíno-Laorga, David Atauri-Mezquida
Format: Article
Language:English
Published: Elsevier 2021-10-01
Series:Heliyon
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2405844021022817