BANKING SERVICE INNOVATIONS AND CUSTOMER SATISFACTION IN ILORIN METROPOLIS OF NIGERIA
The increasing stiff competition in the banking industry has placed customer satisfaction at the centre of banks’ product and service decisions. The study examines the impact of banking service innovations on customer satisfaction in Ilorin metropolis. The study employed survey research design and...
| Autores principales: | , , , |
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| Formato: | Artículo |
| Lenguaje: | English |
| Publicado: |
Kwara State University, Malete Nigeria
2023-11-01
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| Colección: | Malete Journal of Accounting and Finance |
| Materias: | |
| Acceso en línea: | https://majaf.com.ng/index.php/majaf/article/view/64 |