Influence of Brand Image, Product Quality, and Lifestyle on Smartphone Purchase Decision in Indonesia
During the pandemic, smartphone sales in Indonesia increased, especially for companies that continued to innovate, emphasize product quality, and develop creative products. This research aims to examine whether brand image, product quality, and lifestyle affect iPhone purchasing decisions. The metho...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sprint Investify
2023-03-01
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| Series: | Expert Journal of Marketing |
| Subjects: | |
| Online Access: | https://marketing.expertjournals.com/23446773-1103/ |