An Empirical Study of the Relationship between Sales Culture and Customer’s Perceived Value
The present research was done to investigate the relationship between sales culture and customer’s perceived value in banks of Poledokhtar. The data of the study, which is correlative and operational in nature, were collected by a descriptive- surveying method. The research population included the...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2017-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_1102_e181362912f2c6ef0d7baefe0fc3d54a.pdf |