Emotions and Cognitions When Reading Online Reviews: Effect on Tourism Service Image
The purpose of this study is to examine how online reviews from other users in a tourism service website generate emotions and cognitions that contribute to the formation of the image of a tourism service. We used a real website of a rural destination as a tourism service. We tested the proposed con...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidad Alberto Hurtado
2021-12-01
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| Series: | Journal of Technology Management & Innovation |
| Subjects: | |
| Online Access: | https://www.jotmi.org/index.php/GT/article/view/3603 |