Branding strategies of low-priced products: Analysis of Serbian fruit juice market
Frequent changes in consumers' preferences cause the need for constant adjustment of manufacturers' offer, which all give much importance to building appropriate brand architecture, that organizes company's portfolio. As a reaction to current growing price sensitive market segment, ma...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711703176V.pdf |