Optimum Amount of Information on a Package:
Although many researchers and practitioners refer to the importance of packages at the point of purchase in marketing communications, there is limited research on the optimal amount of information that marketers should depict on packages. This study focuses on the consumer response to different pack...
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| Format: | Article |
| Language: | Japanese |
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Japan Marketing Academy
2018-12-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/38/2/38_2018.038/_html/-char/en |