Research into the Impact of Facebook as a Library Marketing Tool is Inconclusive. A Review of: Xia, D. Z. (2009). Marketing library services through Facebook groups. Library Management 30(6/7), 469-477.
<b>Objective</b> – To investigate whether Facebook Groups are useful for library marketing.<br><b>Design</b> – Content analysis of membership and activity of university library-related Facebook Groups.<br><b>Setting</b> – Two global Facebook Groups, an...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Alberta
2010-09-01
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| Series: | Evidence Based Library and Information Practice |
| Online Access: | http://ejournals.library.ualberta.ca/index.php/EBLIP/article/view/7639/7340 |