Developing a Perceived Risk Model for Customers of Investment Services
Consumer perception regarding the uncertainty and adverse consequences of buying a product or service is regarded as one of the most important determinants for understanding consumer behavior affecting his decision-making process. The consumer perception is influenced by a number of factors and situ...
| Main Authors: | , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Yazd University
2015-12-01
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| Series: | کاوشهای مدیریت بازرگانی |
| Subjects: | |
| Online Access: | http://bar.yazd.ac.ir/article_661_1a37855717c70175d088d3e685bd35de.pdf |