Effectiveness of customer social participation for academic purposes: a case of informal WhatsApp groups
Purpose – Customer social participation (CSP) is a new phenomenon that has emerged with the evolution of social media. Current literature designates customer participation in social media as “CSP”. Although CSP has been investigated in the online brand community context in social media, it has been...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2021-12-01
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| Series: | AAOU Journal |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/AAOUJ-08-2021-0093/full/pdf |