The Importance of Frequent Flyer Programs: An In-depth Analysis
This paper discusses the important roles of frequent flyer programs (FFPs) in the airline industry with an emphasis on FFPs as a tool for airline business development, a customer relationship management (CRM) tool, and an airline tool of highest return of investment among CRM initiatives. An FFP is...
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| Format: | Article |
| Language: | English |
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Instituto de Aeronáutica e Espaço (IAE)
2022-04-01
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| Series: | Journal of Aerospace Technology and Management |
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| Online Access: | https://www.scielo.br/j/jatm/a/G7RdJbxRj3rXcLMqbgpwrzv/?format=pdf&lang=en |