Sharing as an Aspect of Customer Behaviour of Digital Natives in Poland

The aim of the paper is to explore different dimensions of sharing as an element of customer behaviour of Digital Natives in Poland. In the paper the results of qualitative and quantitative survey conducted among students of the Czestochowa University of Technology (CUT). In the paper the idea of sh...

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Bibliographic Details
Main Author: Katarzyna Lazorko
Format: Article
Language:English
Published: University of Miskolc 2015-12-01
Series:Theory, Methodology, Practice
Subjects:
Online Access:https://doi.org/10.18096/TMP.2015.02.04