From digital museuming to on-site visiting: The mediation of cultural identity and perceived value

IntroductionMuseums use digital resources to provide online services to the public, and a “digital museuming” boom has started. The mechanism of online museum visiting and its impact on willingness to visit on site has become an important issue of widespread concern. Therefore, based on the theory o...

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Bibliographic Details
Main Authors: Yuanbing Deng, Xinhui Zhang, Bowen Zhang, Bei Zhang, Jing Qin
Format: Article
Language:English
Published: Frontiers Media S.A. 2023-03-01
Series:Frontiers in Psychology
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1111917/full