From digital museuming to on-site visiting: The mediation of cultural identity and perceived value
IntroductionMuseums use digital resources to provide online services to the public, and a “digital museuming” boom has started. The mechanism of online museum visiting and its impact on willingness to visit on site has become an important issue of widespread concern. Therefore, based on the theory o...
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2023-03-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1111917/full |
| _version_ | 1797863308539199488 |
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| author | Yuanbing Deng Yuanbing Deng Xinhui Zhang Bowen Zhang Bei Zhang Jing Qin |
| author_facet | Yuanbing Deng Yuanbing Deng Xinhui Zhang Bowen Zhang Bei Zhang Jing Qin |
| author_sort | Yuanbing Deng |
| collection | DOAJ |
| description | IntroductionMuseums use digital resources to provide online services to the public, and a “digital museuming” boom has started. The mechanism of online museum visiting and its impact on willingness to visit on site has become an important issue of widespread concern. Therefore, based on the theory of presence and cognitive-emotional-behavioral theory, this paper introduces perceived value and cultural identity as mediating variables to explore the influence of the digital museuming experience on the willingness to visit on site from the audience’s perspective.MethodQuestionnaires were distributed, using the snowball sampling method, and 429 valid questionnaires were returned.ResultsThe empirical test presents the following results: (1) virtual reality technology multi-dimensionally expands the digital museuming experience; (2) immersion, interaction and available experience promote willingness to visit on-site; (3) hedonic experience in the process of digital museuming cannot be ignored; and (4) perceived value and cultural identity play a mediating role.DiscussionUser experience of visiting virtual museums, perceived value and cultural identity influence user willingness to visit museums in the field, but perceived value does not enhance the user’s cultural identity, maybe due to the inability of the online experience to increase the depth of the experience. |
| first_indexed | 2024-04-09T22:34:35Z |
| format | Article |
| id | doaj.art-0bdbff4269eb4c80a1ea97e80a7f1c5e |
| institution | Directory Open Access Journal |
| issn | 1664-1078 |
| language | English |
| last_indexed | 2024-04-09T22:34:35Z |
| publishDate | 2023-03-01 |
| publisher | Frontiers Media S.A. |
| record_format | Article |
| series | Frontiers in Psychology |
| spelling | doaj.art-0bdbff4269eb4c80a1ea97e80a7f1c5e2023-03-22T12:33:10ZengFrontiers Media S.A.Frontiers in Psychology1664-10782023-03-011410.3389/fpsyg.2023.11119171111917From digital museuming to on-site visiting: The mediation of cultural identity and perceived valueYuanbing Deng0Yuanbing Deng1Xinhui Zhang2Bowen Zhang3Bei Zhang4Jing Qin5School of Journalism and Communication, New Media Research Institute, Zhengzhou University, Zhengzhou, Henan, ChinaXinhua News Agency, Mu Qing Research Center of Zhengzhou University, Zhengzhou, Henan, ChinaSchool of Journalism and Communication, New Media Research Institute, Zhengzhou University, Zhengzhou, Henan, ChinaCollege of Management, Shenzhen University, Shenzhen, ChinaDepartment of Mathematics, King's College London, London, England, United KingdomDepartment of Mathematics, King's College London, London, England, United KingdomIntroductionMuseums use digital resources to provide online services to the public, and a “digital museuming” boom has started. The mechanism of online museum visiting and its impact on willingness to visit on site has become an important issue of widespread concern. Therefore, based on the theory of presence and cognitive-emotional-behavioral theory, this paper introduces perceived value and cultural identity as mediating variables to explore the influence of the digital museuming experience on the willingness to visit on site from the audience’s perspective.MethodQuestionnaires were distributed, using the snowball sampling method, and 429 valid questionnaires were returned.ResultsThe empirical test presents the following results: (1) virtual reality technology multi-dimensionally expands the digital museuming experience; (2) immersion, interaction and available experience promote willingness to visit on-site; (3) hedonic experience in the process of digital museuming cannot be ignored; and (4) perceived value and cultural identity play a mediating role.DiscussionUser experience of visiting virtual museums, perceived value and cultural identity influence user willingness to visit museums in the field, but perceived value does not enhance the user’s cultural identity, maybe due to the inability of the online experience to increase the depth of the experience.https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1111917/fullonline experienceperceived valuecultural identitywillingness to visitconsumer behaviordigital museum |
| spellingShingle | Yuanbing Deng Yuanbing Deng Xinhui Zhang Bowen Zhang Bei Zhang Jing Qin From digital museuming to on-site visiting: The mediation of cultural identity and perceived value Frontiers in Psychology online experience perceived value cultural identity willingness to visit consumer behavior digital museum |
| title | From digital museuming to on-site visiting: The mediation of cultural identity and perceived value |
| title_full | From digital museuming to on-site visiting: The mediation of cultural identity and perceived value |
| title_fullStr | From digital museuming to on-site visiting: The mediation of cultural identity and perceived value |
| title_full_unstemmed | From digital museuming to on-site visiting: The mediation of cultural identity and perceived value |
| title_short | From digital museuming to on-site visiting: The mediation of cultural identity and perceived value |
| title_sort | from digital museuming to on site visiting the mediation of cultural identity and perceived value |
| topic | online experience perceived value cultural identity willingness to visit consumer behavior digital museum |
| url | https://www.frontiersin.org/articles/10.3389/fpsyg.2023.1111917/full |
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