Tourism as a Soft Power Tool. The Role of Public Diplomacy in Japan’s Country and Destination Branding
Tourism plays an important part in soft power as a public diplomacy tool that, alongside destination branding, aims to reinforce the image of a place to attract visitors, with the ensuing multiplier effect on its economy. Both destination branding and public diplomacy seek the common goal of generat...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre for Tourism, Sustainability and Well-being (CinTurs)
2023-06-01
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| Series: | Journal of Tourism, Sustainability and Well-being |
| Subjects: | |
| Online Access: | http://www.cieo.pt/journal/J_2_2023/article1.pdf |