Strategi Bauran Pemasaran Dan Pengaruhnya Terhadap Keputusan Konsumen
The purpose of this research is to investigate the effect of marketing mix strategy which consist of product, price, place, and promotion on customer decision of PT. Semen Bosowa in Makassar, and to analyze the dominant factor which influence customer decision of PT. Semen Bosowa in Makassar. Popula...
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| Format: | Article |
| Language: | English |
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Universitas Airlangga
2012-09-01
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| Series: | Jurnal Manajemen Teori dan Terapan |
| Online Access: | https://e-journal.unair.ac.id/JMTT/article/view/2559 |