Discursive Marketisation Through Positive Evaluation: A Diachronic Analysis of About Us Texts of Top-Tier Chinese Universities Over the Past Two Decades

Discursive Marketisation Through Positive Evaluation: A Diachronic Analysis of About Us Texts of Top-Tier Chinese Universities Over the Past Two Decades

This study explored the marketisation process of top-tier Chinese universities by scrutinising their self-promotional strategies over the past two decades. Drawing on Martin and White’s (2005) Appraisal framework, we identified all attitudinal markers in the About Us texts posted by 35 top-tier Chin...

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Bibliographic Details
Main Authors: Lihua Xu, Chaoqun Xie, Jun Lei
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-12-01
Series:Frontiers in Psychology
Subjects:
Chinese universities
marketisation
diachronic analysis
attitude
appraisal
Online Access:https://www.frontiersin.org/articles/10.3389/fpsyg.2021.789558/full

Internet

https://www.frontiersin.org/articles/10.3389/fpsyg.2021.789558/full

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