Comparison of the Impacts of Aspects of Prospect Theory on WTP/WTAEstimated in Preference and WTP/WTA Space
The importance of willingness to pay (WTP) and its counterpart willingness to accept (WTA), in the evaluation of policy measures has led to a constant stream of research examining survey methods and model specifications seeking to capture and explain the concept of marginal rates of substitution as...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
TU Delft OPEN Publishing
2010-12-01
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Series: | European Journal of Transport and Infrastructure Research |
Online Access: | https://journals.open.tudelft.nl/ejtir/article/view/2898 |