The bundling sales pricing strategy of the closed-loop supply chain under patent protection
Purpose – The purpose of this article is based on the unit patent license fee model in the closed-loop supply chain. Design/methodology/approach – This paper analyzes the impact of the bundling strategy of the retailer selling new products and remanufactured products on the closed-loop supply chain...
| Main Authors: | , , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-06-01
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| Series: | Modern Supply Chain Research and Applications |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/MSCRA-05-2023-0022/full/pdf |