Segmentasi Pelanggan Penjualan Online Menggunakan Metode K-means Clustering
Customer segmentation is an essential strategy in the online selling industry to understand customer preferences and behavior. This article proposes applying the K-means clustering method in online sales customer segmentation. The method used is the descriptive method. The steps of the research met...
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| 格式: | 文件 |
| 语言: | English |
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Universitas Islam Negeri Sunan Kalijaga Yogyakarta
2024-01-01
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| 丛编: | JISKA (Jurnal Informatika Sunan Kalijaga) |
| 主题: | |
| 在线阅读: | https://ejournal.uin-suka.ac.id/saintek/JISKA/article/view/4039 |