The Effects of Entrepreneurial Personality to Competitiveness and Corporate Image: A Study on Chocolate Agent Entrepreneurs
This study investigates the entrepreneur personalities of chocolate agents and their effect on competitiveness and corporate image. The object of the study is chocolate agent resellers which are spread throughout Indonesia. The total sample is 110 entrepreneurs who work as company agents. The metho...
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| Format: | Article |
| Language: | English |
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EconJournals
2020-03-01
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| Series: | International Review of Management and Marketing |
| Online Access: | http://mail.econjournals.com/index.php/irmm/article/view/9262 |