Drivers and barriers to fashion rental for everyday garments: an empirical analysis of a former fashion-rental company
We analyze the business models of online business-to-consumer (B2C) fashion rental and share challenges and lessons learned from an in-depth case study of a former German fashion-rental company. The firm focused on renting everyday, rather than special occasion, clothing, thus increasing the potenti...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2022-12-01
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| Series: | Sustainability: Science, Practice, & Policy |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/15487733.2022.2065774 |