Synergetic basis of marketing innovations
In the article it is resulted the classification of the synergetic and characteristics of its kinds, and also is developed the account of the synergetic effect from introduction of the integrated marketing innovative decisions.
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2010-06-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2010_1_67_77.pdf |