Religious Festival Marketing: Distinguishing between Devout Believers and Tourists
Customer classification is an integral part of marketing planning activities. Researchers have struggled to classify “pilgrims” and “tourists” because these groups overlap to a large extent in terms of their identities while participating in religious activities/sightseeing. To achieve sustainable t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2020-08-01
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| Series: | Religions |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2077-1444/11/8/413 |