Forging Connections: Nonprofits, TikTok, and Authentic Engagement – A Mixed-Methods Study
TikTok, a social media platform designed for sharing short videos (“microvlogs”), provides an opportunity to learn how nonprofits adapt and implement social media strategies. Similarly, exploring nonprofits’ behavior on TikTok is useful for analyzing the impact that strategy has on the content nonp...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Midwest Public Affairs Conference
2024-05-01
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| Series: | Journal of Public and Nonprofit Affairs |
| Subjects: | |
| Online Access: | https://localhost/index.php/jpna/article/view/814 |