ENHANCING CENTRAL RESOURCES AND SOCIAL CAPITAL TO INCREASE CUSTOMER LOYALTY IN THE CONTEXT OF SERVICES AT ENGLISH CENTERS

ENHANCING CENTRAL RESOURCES AND SOCIAL CAPITAL TO INCREASE CUSTOMER LOYALTY IN THE CONTEXT OF SERVICES AT ENGLISH CENTERS

The purpose of the study was to examine the impact of social capital (including structural social capital, relational social capital, and cognitive social capital) and central resources (including programs, reputation, and the competence of frontline staff) on student satisfaction and loyalty. The...

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Bibliographic Details
Main Authors: Nguyen Tran Cam Linh, Duong Quynh Nga, Phan Thi Ngoc Tam, Vuong Minh Khoa
Format: Article
Language:English
Published: Izdevnieciba “Baltija Publishing” 2019-04-01
Series:Economics & Education
Subjects:
frontline employees
social capital
customer satisfaction
customer loyalty
repurchase intention
word of mouth
Online Access:http://baltijapublishing.lv/index.php/econedu/article/view/1044

Internet

http://baltijapublishing.lv/index.php/econedu/article/view/1044

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