ENHANCING CENTRAL RESOURCES AND SOCIAL CAPITAL TO INCREASE CUSTOMER LOYALTY IN THE CONTEXT OF SERVICES AT ENGLISH CENTERS

The purpose of the study was to examine the impact of social capital (including structural social capital, relational social capital, and cognitive social capital) and central resources (including programs, reputation, and the competence of frontline staff) on student satisfaction and loyalty. The...

وصف كامل

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون: Nguyen Tran Cam Linh, Duong Quynh Nga, Phan Thi Ngoc Tam, Vuong Minh Khoa
التنسيق: مقال
اللغة:English
منشور في: Izdevnieciba “Baltija Publishing” 2019-04-01
سلاسل:Economics & Education
الموضوعات:
الوصول للمادة أونلاين:http://baltijapublishing.lv/index.php/econedu/article/view/1044