How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia
The objectives of the research was to uncover how the service-scape, the quality of the products, as well as the server and the price gave significant impact to procurement behavior in particular from the perspective of youth generation, which lead to youth satisfaction and end up with their loyalt...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2023-04-01
|
| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | http://www.ajmesc.com/index.php/ajmesc/article/view/368 |