How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia
The objectives of the research was to uncover how the service-scape, the quality of the products, as well as the server and the price gave significant impact to procurement behavior in particular from the perspective of youth generation, which lead to youth satisfaction and end up with their loyalt...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
cita konsultindo
2023-04-01
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| Series: | Asian Journal of Management, Entrepreneurship and Social Science |
| Subjects: | |
| Online Access: | http://www.ajmesc.com/index.php/ajmesc/article/view/368 |
| _version_ | 1797845582544371712 |
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| author | Mohammad Annas Humairoh Humairoh Arief Iswariyadi |
| author_facet | Mohammad Annas Humairoh Humairoh Arief Iswariyadi |
| author_sort | Mohammad Annas |
| collection | DOAJ |
| description |
The objectives of the research was to uncover how the service-scape, the quality of the products, as well as the server and the price gave significant impact to procurement behavior in particular from the perspective of youth generation, which lead to youth satisfaction and end up with their loyalty towards both particular brands and products. Data collecting and observations had been done to obtain primary data resource through questionnaire and producing 317 feedbacks from those who categorized as youth generation and got sufficient understanding related to ice cream-based products. The result showed that the way operator organizing its cold-chain and maintaining the quality of the product with the right price gave significant impact to procurement behavior related to the designated products. These circumstances allowed further research to expand the variety of the products as well as the research variables to be more exposed and observed to gain coherent results.
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| first_indexed | 2024-04-09T17:41:21Z |
| format | Article |
| id | doaj.art-0c4cda0e93ba41258e766f57f6a0ed77 |
| institution | Directory Open Access Journal |
| issn | 2808-7399 |
| language | English |
| last_indexed | 2024-04-09T17:41:21Z |
| publishDate | 2023-04-01 |
| publisher | cita konsultindo |
| record_format | Article |
| series | Asian Journal of Management, Entrepreneurship and Social Science |
| spelling | doaj.art-0c4cda0e93ba41258e766f57f6a0ed772023-04-17T04:08:49Zengcita konsultindoAsian Journal of Management, Entrepreneurship and Social Science2808-73992023-04-0130210.98765/ajmesc.v3i02.368How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue IndonesiaMohammad Annas0Humairoh Humairoh1Arief Iswariyadi2Universitas Multimedia NusantaraUniversitas Muhammadiyah TangerangUniversitas Multimedia Nusantara The objectives of the research was to uncover how the service-scape, the quality of the products, as well as the server and the price gave significant impact to procurement behavior in particular from the perspective of youth generation, which lead to youth satisfaction and end up with their loyalty towards both particular brands and products. Data collecting and observations had been done to obtain primary data resource through questionnaire and producing 317 feedbacks from those who categorized as youth generation and got sufficient understanding related to ice cream-based products. The result showed that the way operator organizing its cold-chain and maintaining the quality of the product with the right price gave significant impact to procurement behavior related to the designated products. These circumstances allowed further research to expand the variety of the products as well as the research variables to be more exposed and observed to gain coherent results. http://www.ajmesc.com/index.php/ajmesc/article/view/368Service-scape, Cold-chain, Youth satisfaction. |
| spellingShingle | Mohammad Annas Humairoh Humairoh Arief Iswariyadi How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia Asian Journal of Management, Entrepreneurship and Social Science Service-scape, Cold-chain, Youth satisfaction. |
| title | How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia |
| title_full | How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia |
| title_fullStr | How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia |
| title_full_unstemmed | How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia |
| title_short | How Servicescape And Cold-Chain Quality Affecting Procurement Behaviour: Evidence Of Mixue Indonesia |
| title_sort | how servicescape and cold chain quality affecting procurement behaviour evidence of mixue indonesia |
| topic | Service-scape, Cold-chain, Youth satisfaction. |
| url | http://www.ajmesc.com/index.php/ajmesc/article/view/368 |
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