Designing profitable joint product–service channels: case study on tablet and eBook markets
Consumers’ choice of services and the product platforms that deliver them, such as apps and mobile devices, or eBooks and eReaders, are becoming inextricably interrelated. Market viability demands that product–service combinations be compatible across multiple producers and service channels, and tha...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Cambridge University Press
2019-01-01
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| Series: | Design Science |
| Subjects: | |
| Online Access: | https://www.cambridge.org/core/product/identifier/S2053470119000118/type/journal_article |