Exploring the Use of Virtual and Hybrid Events for MICE Sector Resilience: The Case of South Africa
This study departs from the premise that COVID-19 has fast-tracked the transition to the virtual environment in the global meetings, incentives, conference/convention, and exhibition (MICE) events sector. Using South Africa as a case study, the research explores the use of virtual and hybrid event...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2022-10-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_19_11_4_1579-1594_1_.pdf |