EXPLORING THE ROLE OF PERCEIVED ENJOYMENT INTEGRATION IN THE UNIFIED THEORY OF ACCEPTANCE AND USE OF TECHNOLOGY: A DESCRIPTIVE STUDY
This study delves into the integration of Perceived Enjoyment within the framework of the Unified Theory of Acceptance and Use of Technology (UTAUT) through a descriptive examination. Focusing specifically on users of the Tokopedia platform, the research aims to understand the extent to which Percei...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2023-08-01
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| Series: | Russian Journal of Agricultural and Socio-Economic Sciences |
| Subjects: | |
| Online Access: | http://rjoas.com/issue-2023-08/article_08.pdf |