Visual-Semiotic Analysis of Brand Marketing with Reference to Contemporary Advertizing Media
This research revolves around a thematic content analysis, conducted within a qualitative mode of inquiry. It aims at presenting an account of a visual semiotic examination of contemporary advertising media, through the lens of contribution made by Barthes (1977), a renowned semiotician of the pres...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2014-12-01
|
| Series: | JISR Management and Social Sciences & Economics |
| Subjects: | |
| Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/181 |