Visual-Semiotic Analysis of Brand Marketing with Reference to Contemporary Advertizing Media
This research revolves around a thematic content analysis, conducted within a qualitative mode of inquiry. It aims at presenting an account of a visual semiotic examination of contemporary advertising media, through the lens of contribution made by Barthes (1977), a renowned semiotician of the pres...
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Format: | Article |
Language: | English |
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Shaheed Zulfikar Ali Bhutto Institute of Science and Technology
2014-12-01
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Series: | JISR Management and Social Sciences & Economics |
Subjects: | |
Online Access: | https://jisrmsse.szabist.edu.pk/index.php/szabist/article/view/181 |