Visual metaphor in commercial ad: effectiveness or failure?
Based on the modern approaches to the study of multimodal pragmatics, this study focuses on its new facet, identifying the correlation between cognitive and pragmatic features of visual metaphor with reference to visual grammatical analysis and Optimal Innovation Hypothesis added by explanatory tool...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
V. N. Karazin Kharkiv National University
2021-12-01
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| Series: | Когниция, коммуникация, дискурс |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/cognitiondiscourse/article/view/18244 |