Marketing support for customer appeal of industrial goods
The aim of the article. The aim of the article is to establish marketing support for ensuring customer appeal of industrial goods. We consider the essence and improve the notion of customer appeal of goods. Customer appeal is understood as the perception by the potential customer of the totality of...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Sumy State University
2016-03-01
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| Series: | Marketing i Menedžment Innovacij |
| Subjects: | |
| Online Access: | http://mmi.fem.sumdu.edu.ua/sites/default/files/mmi2016_1_22_31.pdf |