Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach
Today, virtual businesses need to innovate in order to have a better market performance. But the ability of companies to acquire innovation is one of the serious challenges of online stores; Based on this, the present research has been done with the aim of designing a model for innovation on the mar...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2023-06-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_15978_ed9dd06b1f1fb944e9e399cc3e0ecd66.pdf |