Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach
Today, virtual businesses need to innovate in order to have a better market performance. But the ability of companies to acquire innovation is one of the serious challenges of online stores; Based on this, the present research has been done with the aim of designing a model for innovation on the mar...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | fas |
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Allameh Tabataba'i University Press
2023-06-01
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| Series: | مطالعات مدیریت کسب و کار هوشمند |
| Subjects: | |
| Online Access: | https://ims.atu.ac.ir/article_15978_ed9dd06b1f1fb944e9e399cc3e0ecd66.pdf |
| _version_ | 1797386021126537216 |
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| author | Sahar Masah Choolabi Kambiz Shahroodi Narges Delafrooz Yalda Rahmati |
| author_facet | Sahar Masah Choolabi Kambiz Shahroodi Narges Delafrooz Yalda Rahmati |
| author_sort | Sahar Masah Choolabi |
| collection | DOAJ |
| description | Today, virtual businesses need to innovate in order to have a better market performance. But the ability of companies to acquire innovation is one of the serious challenges of online stores; Based on this, the present research has been done with the aim of designing a model for innovation on the market performance of online shopping websites with the approach of narrative analysis. This study has a qualitative approach. The statistical population included all narratives related to the dimensions of innovation and market performance of prominent online shopping websites in the country. With the help of judgmental sampling method, 69 narratives were examined. Narratives have been analyzed by searching websites and blogs and using the three-step open, central and selective coding method in the form of a topic network. The results indicated 7 organizing themes and 161 basic themes. The identified dimensions include the business model innovation dimension (the sub-dimension of business model type and revenue flow), the organizational innovation dimension (the structure innovation sub-dimension, strategic innovation and innovation culture), the marketing innovation dimension (the product innovation sub-dimension, price innovation, distribution innovation , promotion innovation, advertising innovation, customer segmentation innovation, value proposition innovation and customer relationship innovation), process innovation dimension (technology innovation sub-dimension and safety innovation), credibility innovation dimension (trust innovation sub-dimension and expertise innovation) and market performance dimension ( sub-dimensions of financial performance and non-financial performance) which were included under the overarching themes of innovation and performance of prominent online shopping websites in the country. |
| first_indexed | 2024-03-08T22:02:53Z |
| format | Article |
| id | doaj.art-0cc65147e60244a6a49d2643e7619f11 |
| institution | Directory Open Access Journal |
| issn | 2821-0964 2821-0816 |
| language | fas |
| last_indexed | 2024-03-08T22:02:53Z |
| publishDate | 2023-06-01 |
| publisher | Allameh Tabataba'i University Press |
| record_format | Article |
| series | مطالعات مدیریت کسب و کار هوشمند |
| spelling | doaj.art-0cc65147e60244a6a49d2643e7619f112023-12-19T10:35:07ZfasAllameh Tabataba'i University Pressمطالعات مدیریت کسب و کار هوشمند2821-09642821-08162023-06-01114425928710.22054/ims.2023.70970.225215978Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis ApproachSahar Masah Choolabi0Kambiz Shahroodi1Narges Delafrooz2Yalda Rahmati3Ph.D. Student in Business Management, Rasht Branch, Islamic Azad University, Rasht, IranAssociate Professor of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranCorresponding Author: k_shahroodi@yahoo.comAssistant Professor of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranAssistant Professor of Business Management, Rasht Branch, Islamic Azad University, Rasht, IranToday, virtual businesses need to innovate in order to have a better market performance. But the ability of companies to acquire innovation is one of the serious challenges of online stores; Based on this, the present research has been done with the aim of designing a model for innovation on the market performance of online shopping websites with the approach of narrative analysis. This study has a qualitative approach. The statistical population included all narratives related to the dimensions of innovation and market performance of prominent online shopping websites in the country. With the help of judgmental sampling method, 69 narratives were examined. Narratives have been analyzed by searching websites and blogs and using the three-step open, central and selective coding method in the form of a topic network. The results indicated 7 organizing themes and 161 basic themes. The identified dimensions include the business model innovation dimension (the sub-dimension of business model type and revenue flow), the organizational innovation dimension (the structure innovation sub-dimension, strategic innovation and innovation culture), the marketing innovation dimension (the product innovation sub-dimension, price innovation, distribution innovation , promotion innovation, advertising innovation, customer segmentation innovation, value proposition innovation and customer relationship innovation), process innovation dimension (technology innovation sub-dimension and safety innovation), credibility innovation dimension (trust innovation sub-dimension and expertise innovation) and market performance dimension ( sub-dimensions of financial performance and non-financial performance) which were included under the overarching themes of innovation and performance of prominent online shopping websites in the country.https://ims.atu.ac.ir/article_15978_ed9dd06b1f1fb944e9e399cc3e0ecd66.pdfmarket performanceinnovationwebsiteonline shoppingonline stores |
| spellingShingle | Sahar Masah Choolabi Kambiz Shahroodi Narges Delafrooz Yalda Rahmati Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach مطالعات مدیریت کسب و کار هوشمند market performance innovation website online shopping online stores |
| title | Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach |
| title_full | Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach |
| title_fullStr | Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach |
| title_full_unstemmed | Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach |
| title_short | Designing a Model for the Impact of Innovation on the Market Performance of Online Shopping Websites with a Narrative Analysis Approach |
| title_sort | designing a model for the impact of innovation on the market performance of online shopping websites with a narrative analysis approach |
| topic | market performance innovation website online shopping online stores |
| url | https://ims.atu.ac.ir/article_15978_ed9dd06b1f1fb944e9e399cc3e0ecd66.pdf |
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