IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION
Fast food is one type of food that is prepared and served quickly. In this research, the writer wants to know whether halal labeling, consumer awareness and behavioral intention influences fast food buying decisions. This research used quantitative method. The data in this study are primary data. Te...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
| Published: |
Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M)
2020-12-01
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| Series: | Hunafa: Jurnal Studia Islamika |
| Subjects: | |
| Online Access: | https://www.jurnalhunafa.org/index.php/hunafa/article/view/592 |