IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION
Fast food is one type of food that is prepared and served quickly. In this research, the writer wants to know whether halal labeling, consumer awareness and behavioral intention influences fast food buying decisions. This research used quantitative method. The data in this study are primary data. Te...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Arabic |
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Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M)
2020-12-01
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| Series: | Hunafa: Jurnal Studia Islamika |
| Subjects: | |
| Online Access: | https://www.jurnalhunafa.org/index.php/hunafa/article/view/592 |
| _version_ | 1818899971331588096 |
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| author | Bayu Tri Cahya Fika Sufiana Makrufah Hidayah Islamiah |
| author_facet | Bayu Tri Cahya Fika Sufiana Makrufah Hidayah Islamiah |
| author_sort | Bayu Tri Cahya |
| collection | DOAJ |
| description | Fast food is one type of food that is prepared and served quickly. In this research, the writer wants to know whether halal labeling, consumer awareness and behavioral intention influences fast food buying decisions. This research used quantitative method. The data in this study are primary data. Technique of determining the sample using proportional random sampling technique with a sample size is 83 students from Islamic Economics and Business Faculty IAIN Kudus Sharia Economics Major in class of 2015 and 2016. Data analysis techniques using linear regression analysis. The findings indicate that the variable halal labeling has significant influence on fast food buying decision, consumer awareness variable have significantly influenced the fast food buying decision and variable behavior intention has no effect which is not significant to the fast food buying decision.
Keywords: Halal labeling, consumer awaereness, behavior intention, buying decisions. |
| first_indexed | 2024-12-19T19:56:26Z |
| format | Article |
| id | doaj.art-0cd67ba26c7247fd8859e3f019a49d83 |
| institution | Directory Open Access Journal |
| issn | 1411-125X 2355-7710 |
| language | Arabic |
| last_indexed | 2024-12-19T19:56:26Z |
| publishDate | 2020-12-01 |
| publisher | Lembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M) |
| record_format | Article |
| series | Hunafa: Jurnal Studia Islamika |
| spelling | doaj.art-0cd67ba26c7247fd8859e3f019a49d832022-12-21T20:07:48ZaraLembaga Penelitian dan Pengabdian kepada Masyarakat (LP2M)Hunafa: Jurnal Studia Islamika1411-125X2355-77102020-12-0117210.24239/jsi.v17i2.592.80-104IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISIONBayu Tri Cahya0Fika Sufiana1Makrufah Hidayah Islamiah2IAIN KUDUSIAIN KUDUSIAIN KUDUSFast food is one type of food that is prepared and served quickly. In this research, the writer wants to know whether halal labeling, consumer awareness and behavioral intention influences fast food buying decisions. This research used quantitative method. The data in this study are primary data. Technique of determining the sample using proportional random sampling technique with a sample size is 83 students from Islamic Economics and Business Faculty IAIN Kudus Sharia Economics Major in class of 2015 and 2016. Data analysis techniques using linear regression analysis. The findings indicate that the variable halal labeling has significant influence on fast food buying decision, consumer awareness variable have significantly influenced the fast food buying decision and variable behavior intention has no effect which is not significant to the fast food buying decision. Keywords: Halal labeling, consumer awaereness, behavior intention, buying decisions.https://www.jurnalhunafa.org/index.php/hunafa/article/view/592Halal LabelingConsumer AwarenessBehavior IntentionBuying Decisions |
| spellingShingle | Bayu Tri Cahya Fika Sufiana Makrufah Hidayah Islamiah IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION Hunafa: Jurnal Studia Islamika Halal Labeling Consumer Awareness Behavior Intention Buying Decisions |
| title | IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION |
| title_full | IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION |
| title_fullStr | IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION |
| title_full_unstemmed | IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION |
| title_short | IMPACT OF HALAL LABELIZATION, CONSUMER AWARENESS AND BEHAVIOR INTENTION TOWARDS FAST FOOD BUYING DECISION |
| title_sort | impact of halal labelization consumer awareness and behavior intention towards fast food buying decision |
| topic | Halal Labeling Consumer Awareness Behavior Intention Buying Decisions |
| url | https://www.jurnalhunafa.org/index.php/hunafa/article/view/592 |
| work_keys_str_mv | AT bayutricahya impactofhalallabelizationconsumerawarenessandbehaviorintentiontowardsfastfoodbuyingdecision AT fikasufiana impactofhalallabelizationconsumerawarenessandbehaviorintentiontowardsfastfoodbuyingdecision AT makrufahhidayahislamiah impactofhalallabelizationconsumerawarenessandbehaviorintentiontowardsfastfoodbuyingdecision |