A data science-based marketing decision support system for brand management

A data science-based marketing decision support system for brand management

To improve the marketing activity and brand management and justify the most effective marketing decisions, organizations should implement different information technologies, mathematical methods and models into the marketing decision support system (MDSS). The goal of this paper is to form an archit...

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Bibliographic Details
Main Authors: Galyna Chornous, Yana Fareniuk, Vincentas Rolandas Giedraitis, Erstida Ulvidienė, Ganna Kharlamova
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2023-04-01
Series:Innovative Marketing
Subjects:
decision-making
enterprise
intelligent agent
marketing mix
marketing strategy
modeling
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18030/IM_2023_02_Chornous.pdf

Internet

https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/18030/IM_2023_02_Chornous.pdf

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